The mi Adidas Case Study Mass Customization Essay

The mi Adidas Case Study Mass Customization - Essay Example The siblings restricting characters supplement each other well: Adi the calm, contemplative planner, and Rudolf the outgoing individual sales rep (Adidas, 2011, pp 1-26). Adidas shoe: 1932 German competitor Arthur Jonath wins the 100m bronze award at the 1932 Olympic Games in Los Angeles, wearing Dassler shoes. This denotes the principal major Olympic accomplishment for the Dassler siblings and fills the further improvement of their previously flourishing organization (Adidas, 2011, pp 1-26). A Second Factory: 1938 Adi Dassler purchases his second processing plant in the focal point of Herzogenaurach. At that point, the organization produces 1,000 sets of shoes a day. Three Stripes: 1948 Adolf and Rudolf Dassler part with Rudolf establishing Puma. Adi presents Adidas as the official organization name, by joining his epithet and last names. Now, Adi likewise gives his shoes the unquestionable trademark of the Three Stripes (Adidas, 2011, pp 1-26). The Olympics in Helsinki: 1952 Adidas is the most worn German games shoe brand at the Olympic Games and track shoes with removable spikes are utilized just because. Emil Zatopek wins three gold awards †for the 5,000m, the 10,000m and the long distance race - across the board week, wearing Adidas shoes, an accomplishment that has not been rehashed since (Adidas, 2011, pp 1-26).