Marketing Mix Essay Example | Topics and Well Written Essays - 1000 words

Marketing Mix - Essay Example a.. Discussion on which elements of the marketing mix are still being promoted 5 b. Considerations for new developments 5 4. Conclusion 6 Annexes 8 List of references 12 . An analysis of the Pre launching strategy of Cotswold Water Park Introduction. Costswold Water Park Four Pillars Hotel located near Swindon was launched in 2007and had used integrated marketing strategies in pre-launching. Purpose of this research is to analyze if marketing approaches used by the hotel sustained the success of pre-launch a. Review of the marketing mix The hotel used high level plans related to the marketing mix. Chai, Lee , (May 2009) & MacArthy( 06 Sept 2011) consider the right mix of product, pricing, place and, promotion to be assured of a pre-launching success. It is likened to baking a cake wherein there is a right proportion to come out with a desirable product. b. Discussion of the pre-launch activities. Marketing Team Direct, 2011 of the hotel first considered the creation of positioning an d message statements about the hotel. Next, they applied a segmented approach wherein they set a clear target of customers to know their needs and motivations, and travel behavior in order to get an actionable picture of targeted customers. Third, they created activities to support the launch such as marketing and sales tools. Then, they had the partnership strategy wherein they sold the product thru their distribution channel. Next,   they ensured that product infrastructure is fully developed. They also prepared for the international travelers by designing a website. Last is the preparation for the hotel operational activities and coming up with a price system.(Marketing Team Direct, 2011) c. Objectives of the marketers. Objectives set are to be assured of a ready market or advanced bookings of travelers to maintain operations during first months of opening d .What pre-launch activities are evident? Pre-launch activities were selective promotions to target customers by creating brand awareness, research on prospect’s data, and securing advanced bookings. Marketing tools used were advertising, vehicle graphics and press releases, PR and creation of a company website (Marketing Team Direct, 2011) e. Which elements of the Marketing Mix are being focused on and which are missing? Price, place, product and promotion are the marketing mix used, but the people factor is missing. MacArthy believes people or personnel should be incorporated as an approach for service oriented business like Cotswold.. Their strategy lacked the feedback support. The hotel is a service industry, and much depends on the services it offers. The campaign fails to identify the service culture that indicates â€Å"customer satisfaction is the top priority and the hotel activity should demonstrate these business objectives of the customer’. (ITIL Service Culture definition) Bruce Goff (2005), a licensed interior designer for hotel industry, uses the theory of Maslow for hospi tality design that meets hierarchy of needs. On this, he speculates that hotels should be designed to meet the basic needs of travelers then afterwards respond to higher standards of customers needs. He related the bedding wars of Hilton, Marriot, and Westin Hotel and upgrading of small amenities like soaps, towels, shampoo that give customers satisfaction. Advanced Services Marketing (2008) said that there are service standards that should be

Proposing a Solution on Gas Prices Essay Example | Topics and Well Written Essays - 750 words

Proposing a Solution on Gas Prices - Essay Example We are currently in the middle of a similar crisis as the national price of gasoline is currently at $3.86 a gallon (Gasbuddy). Due to the problem Americans must find solutions to save money on gasoline. Issues The use of an automobile has become a social norm that many Americans are finding very hard to give up. An automobile gives a person a sense of freedom and it allows the user to be able to transport long distances in relative short periods of time. The normal driving speed in a highway is about 60 miles per hour. Due to the culture of driving is going to be hard to change the culture of America to give up driving. The cost of gasoline is on the rise. We have already reached very uncomfortable levels and the predictions are the prices are going to continue to rise. By the summer of 2012 the price of crude oil might reach $200 a barrel. The price of gasoline is going to continue to go up in the near future. Problem Statement The rise in the price of gasoline is an imminent threa t and the most likely scenario is that gasoline will continue to steadily increase every month through 2011. A problem statement that summarizes the problem is: Americans need to find long term solutions to reduce their dependency on gasoline. Alternative solutions An alternative solution to the problem could be finding a way to reduce the miles per gallon consumption of your current automobile. When cars are not well tuned their mpg rating can be reduced by 15% to 20%. Giving your car proper maintenance can help improve the efficiency of an automobile. A good tuned-up can do wonders to the mpg rating of a car. A second alternative solution is to lower the consumption of gasoline by changing your consumption patterns. Reducing the driving around and staying home more can help a family reduce their monthly gasoline expenses. Changing patters implies making life changes. A good way to lower the usage of gas is by car pooling to work with other colleagues. If five people get together a nd create a car pool system the five individuals could save about 75% in gasoline expenses related to their daily commute to work. A third alternative solution is to purchase a new energy efficient vehicle commonly referred to as a green car. There are two primary options which are to purchase a hybrid vehicle or to purchase a fully electric vehicle. A hybrid vehicle can give upwards of 40 miles per gallon. A unique model that is capable of greater mpg efficiency is the Chevy Volt. The Chevy volt has different driving modes one of them is capable of giving 230 miles per gallon. Nissan Corporation recently released an electric vehicle called the Nissan Leaf. The Nissan Leaf has a battery capable of driving a 100 miles range at speeds of up to 90 miles per gallon. Optimum solution The optimum solution selected to reduce the dependency Americans have on gasoline is to purchase a green vehicle. The alternative that truly enables a person to eliminate gasoline from their lives is to purc hase an electric vehicle such as the Nissan Leaf. The Nissan Leaf cost $32,780, but after tax savings the car has a net value of $25,280 (Nissanusa). The Leaf is an electric car which implies that if a person only used the Leaf to drive they would spend cero money on gas. Based on the average yearly driving of Americans of 15,000 miles per year at a price of $4 gallon a person could save upwards of $2,500 a year. The best way to implement this solution is to have a secondary car such as an old Nissan Sentra that gives a

Marketing Mix Essay Example | Topics and Well Written Essays - 1000 words

Marketing Mix - Essay Example a.. Discussion on which elements of the marketing mix are still being promoted 5 b. Considerations for new developments 5 4. Conclusion 6 Annexes 8 List of references 12 . An analysis of the Pre launching strategy of Cotswold Water Park Introduction. Costswold Water Park Four Pillars Hotel located near Swindon was launched in 2007and had used integrated marketing strategies in pre-launching. Purpose of this research is to analyze if marketing approaches used by the hotel sustained the success of pre-launch a. Review of the marketing mix The hotel used high level plans related to the marketing mix. Chai, Lee , (May 2009) & MacArthy( 06 Sept 2011) consider the right mix of product, pricing, place and, promotion to be assured of a pre-launching success. It is likened to baking a cake wherein there is a right proportion to come out with a desirable product. b. Discussion of the pre-launch activities. Marketing Team Direct, 2011 of the hotel first considered the creation of positioning an d message statements about the hotel. Next, they applied a segmented approach wherein they set a clear target of customers to know their needs and motivations, and travel behavior in order to get an actionable picture of targeted customers. Third, they created activities to support the launch such as marketing and sales tools. Then, they had the partnership strategy wherein they sold the product thru their distribution channel. Next,   they ensured that product infrastructure is fully developed. They also prepared for the international travelers by designing a website. Last is the preparation for the hotel operational activities and coming up with a price system.(Marketing Team Direct, 2011) c. Objectives of the marketers. Objectives set are to be assured of a ready market or advanced bookings of travelers to maintain operations during first months of opening d .What pre-launch activities are evident? Pre-launch activities were selective promotions to target customers by creating brand awareness, research on prospect’s data, and securing advanced bookings. Marketing tools used were advertising, vehicle graphics and press releases, PR and creation of a company website (Marketing Team Direct, 2011) e. Which elements of the Marketing Mix are being focused on and which are missing? Price, place, product and promotion are the marketing mix used, but the people factor is missing. MacArthy believes people or personnel should be incorporated as an approach for service oriented business like Cotswold.. Their strategy lacked the feedback support. The hotel is a service industry, and much depends on the services it offers. The campaign fails to identify the service culture that indicates â€Å"customer satisfaction is the top priority and the hotel activity should demonstrate these business objectives of the customer’. (ITIL Service Culture definition) Bruce Goff (2005), a licensed interior designer for hotel industry, uses the theory of Maslow for hospi tality design that meets hierarchy of needs. On this, he speculates that hotels should be designed to meet the basic needs of travelers then afterwards respond to higher standards of customers needs. He related the bedding wars of Hilton, Marriot, and Westin Hotel and upgrading of small amenities like soaps, towels, shampoo that give customers satisfaction. Advanced Services Marketing (2008) said that there are service standards that should be

Global Poverty Essay Example for Free

Global Poverty Essay The definition of poverty is a matter of debate. In 1795, English magistrates decided that a minimum income should be the cost of a gallon loaf of bread, multiplied by three, plus an allowance for each dependent. Today, the Census Bureau defines the threshold of global poverty as the minimum amount of money families need to purchase a nutritionally adequate diet, assuming they use one-third of their income for food. The term underclass has been applied by some social scientists to a population of people, concentrated in an inner city, who are persistently poor, unemployed, and dependent on welfare, with an emphasis on persistently. Initially, sociologist William Julius Wilson championed the concept to describe the plight of the truly disadvantaged. But he and a number of other sociologists have since expressed concern that the term underclass is being misused by some journalists and political conservatives to argue that the poor have created their own plight and are to blame for their poverty (Hinkle, 1994). Wilson contends that the underclass exists mainly because of a sharp climb in inner-city joblessness by virtue of the elimination of hundreds of thousands of lower-skill jobs, the growing polarization of the labor market into low-wage and high-wage sectors, the relocation of manufacturing industries out of the central city, and periodic recessions. The problem has been compounded by the concentration of the disadvantaged in inner-city ghettos and the isolation of these areas from more affluent communities (Hinkle, 1994). Before World War I, most African Americans lived in the rural South. But industrial jobs during World Wars I and II drew hundreds of thousands of blacks to cities in the North (Davis, 2004). Almost all of these people were poor, unskilled workers. Structural factors, i. e. the disappearance over the past quarter-century of hundreds of thousands of low-skill jobs, mainly involving physical labor, have meant that inner-city blacks have become a severely disadvantaged class (Hinkle, 1994). They settled in slum areas near the factories where they worked in the inner city. As slums grew, ghetto conditions worsened. These patterns are most evident in large American cities where smokestack industries once attracted young men with few or no skills to jobs that nonetheless paid well enough to support wives and children. Prejudice and discrimination have made it difficult for African Americans and other minorities to improve these conditions. Legislation has been used to try to eliminate ghetto conditions in the United States. But segregation remains a serious problem. Now poor urban blacks find themselves relegated to all-black neighborhoods where they are socially isolated from mainstream life (Davis, 2004). According to the conflict theory, though, the underclass indeed constitutes a minority of the poor. The underclass is a cote of inner-city poor, those individuals and families who are trapped in an unending cycle of joblessness and dependence on welfare or criminal earnings. Their communities are plagued by drug abuse, lawlessness, crime, violence, and poor schools. Many underclass women were teenage mothers and high school dropouts who subsequently found themselves sidetracked without the resources or skills to escape a life of poverty (Hinkle, 1994). Some sociologists portray global poverty as a structural feature of capitalist societies. The cyclical movements between economic expansion and contraction, boom and bust, contribute to sharp fluctuations in employment (Iceland, 2003). A century ago, Karl Marx contended that an industrial reserve army is essential for capitalist economies. The industrial reserve army consists of individuals at the bottom of the class structure who are laid off in the interests of corporate profits during times of economic stagnation, then rehired when needed for producing profits during times of economic prosperity. It is disproportionately composed of minorities, who traditionally have been the last hired and the first hired. Contemporary structural functionalists say that a new industrial order characterized by a significant shift from manufacturing to service-sector employment has produced massive vulnerability among all blue-collar workers (Hinkle, 1994). Poverty derives from a lack of income-producing employment. And high inner-city rates of family disintegration, welfare dependency, drug abuse, and crime are additional outcomes of faulty economic organization. Clustered in large ghettos and squatters Mexico, Africa, and some parts of Asia, the poor develop feelings of marginality, helplessness, dependence, and inferiority. These circumstances allegedly breed weak ego structures, lack of impulse control, a present-time orientation characterized by little ability to deter gratification, and a sense of resignation and fatalism. The resulting lifeways are both an adaptation and a reaction of the poor to their disadvantaged positions (Iceland, 2003). They become self-perpetuating patterns as the ethos associated with the culture of poverty is transmitted to successive generations. United Nations bureaus revealed that nearly half of the state’s children have mothers who have failed to fulfill elementary school. Statistics illustrate there exists a positive relationship between parents’ educational attainment and their offspring’s odds in their latter life. Children of parents who have no adequate formal education are prone to endure scarcity as they age. Poverty-stricken people around the world suffer from the lack of many things they need. For example, they are less likely to receive adequate medical care or to eat the foods they need to stay healthy. The poor have more diseases, become more seriously ill, and die at a younger age than other people do. Poor people often live in substandard housing in socially isolated areas where most of their neighbors are poor. Many low-income families live in crowded, run-down buildings with inadequate heat and plumbing. The jobs most readily available to the poor provide low wages and little opportunity for advancement. Many of these jobs also involve dangerous or unhealthful working conditions. Financial, medical, and emotional problems often strain family ties among the poverty-stricken (Iceland, 2003). In Laos, saddled with debt, lacking infrastructure, and short of trained personnel, the government simply cannot afford to provide basic schooling for all of their children. However, this is not a problem of lack of resources, but rather a problem of resource allocation. In Ghana, misdistribution and capitalistic exploitation make the medicines inaccessible to the poor clients in the district. If in the past, the causes of illnesses may have been shared between man and nature, from this time forth, diseases are brought about by the caustic arms of industrialization, which might have not destroyed or alternatively benefited the sub-Saharan Africa. In Thailand, young people, some hardly elapsed pre-school age, vending on streets virtually every single day is a heartbreaking scene to the passersby. While at first glance it may seem to be effortless, risk-free toil that equips a deprived family a most wanted boost, it essentially stems from a chain of causes, and begets a mesh of costs for the child, his family and the society in which they are trying to survive. Eventually, many unschooled children would eventually realize finding themselves sidetracked without the resources or skills to escape a life of poverty. Within the United States, President Lyndon Johnson’s Great Society produced a flurry of social programs rivaling those of Franklin Roosevelt’s New Deal. Some are gone, while others were severely cut or revamped by the Reagan and Bush administrations. The government provides two main types of aid: social insurance and public assistance. Social insurance mainly covers people-or their families-who have worked and paid special taxes in the past, whether or not they are poor. Public assistance provides aid to the needy regardless of their work record (Iceland, 2003). Education is a key element in reversing poverty. For some people in Asia and Africa, education is a means to improve oneself. Education is greatly related to social status because a high degree of education involves money and motivation. Some people insist that the forces that are making the world into a single economy have separated people from longstanding identities and have, at the same time, weakened nation-state. Particularly, McDonaldization of global society has allowed to target highly specific groups wherever they are and so the ethnic bond tails them too (Ritzer, 1996). People in developing countries are starving, purely so that our developed society can be provided with excess food. Chemicals, necessary for the uniformity of its products, are destroying the environment and putting lives at risk due to increased nitrate levels. This way, McDonaldization of society wouldn’t make the world a better place, as it will simply turn into a bigger breeding ground for exploitation, pollution, and economic imbalance around the world furthering global poverty.

Teenage Pregnancy: Health and Social Issue Analysis

Teenage Pregnancy: Health and Social Issue Analysis Today teenage pregnancy is evolving as a serious problem all over the world. It defines as getting pregnant below eighteen years. Researches reveal that almost fifteen million teen pregnancies occur every year. These teen pregnancies are mostly common in developing countries where teenagers lack parental monitoring and they are unaware of modern birth control methods. Many teenagers plan to get pregnant, but mostly do not. Unplanned pregnancies occur at all levels of age, creed, and race with a particular negative impact among teenage population. Teen pregnancy is an important social problem and as well as a major health issue, that need to reduce because of the negative consequences that it bears on teenagers. They are at risk of conception and many sexually transmitted infections. On fearing the medical procedures and parental responses, they hide the fact of pregnancy and therefore are at more risk of its severe consequences. They did not receive parental care on time. Moreover, studies shows that teenagers are psychologically immature and unstable and the additional stress of pregnancy on them brings up negative results. In 2000, â€Å"The Health of Nation† failed to reduce the rate of teen pregnancies. Another policy set the target to halve the rate by 2010. In order to achieve the target, many other policies were set based on researches especially on focusing the importance of parental monitoring and use of contraception. Recent literature on teen pregnancy prevention mostly focuses on parental monitoring. Role of parents in this issue is crucial. They are responsible for educating their children and providing them enough knowledge about the negative consequences of teen pregnancies. The rate of teen pregnancies is high especially among those who suffer from poor education in their childhood. Another interest that lies on the parent’s role in reducing the unplanned teen pregnancies is by talking openly with the teens about this issue through several controversies exist on whether it increases the sexual activity or vice versa (DiClemente, 2001). The studies mainly focus on parental monitoring in order to prevent teen pregnancies because the effectiveness of the parental influence in attitude, knowledge, and behavior among their children lower the teen’s risk of adolescent pregnancy. Research shows that higher parental monitoring decreases the sexual activity and avoids unplanned pregnancies in teens. Parental monitoring has a positive effect on healthy adolescent development. Influence of parental role and relation between parenthood and teen pregnancy is clear in this issue. In order to have an effect or successful outcome of parental monitoring, not only teenagers but parents also need education to monitor effectively without being overprotective. They need education to talk efficiently to their children about birth control methods, safe sex, and sexually transmitted diseases. The parents need to focus on their views and concepts about sex education and find out if they are comfortable and know how to talk to their children. Identification of adolescent females who are usually at high risk of getting unplanned pregnancies is the key to prevention. Parents require education no matter the setting of teen is at the primary care office, clinic, school, or emergency rooms. Further research needs to be done for improving parental skills and their outcomes. Nationally, the teen pregnancies are increasing at a staggering rate. However, some appropriate programs help in preventing these pregnancies among the teenagers. There are federal laws for promoting abstinence only education and providing funding for these programs based on abstinence. Such programs not only help to prevent the teen pregnancies but they positively correlate with decrease in the amount of unplanned pregnancies and births among teenagers. The recent literature study of Stanger-Hall and Hall in 2011 reveals that the most effective approach is the ‘level 1 style’ that provides comprehensive safe sex education and STD education. It covers the use of birth control methods and abstinence. The Nurse Practitioners (NPs) are confident in educating parents about the positive impacts of these programs in preventing teen pregnancies (Stanger-Hall, 2011). Several intervention based programs need to help prevent the unplanned pregnancies in the adolescent. Some of the interventions require coming from the parents at home or office of primary care provider. It is the job of NPs to identify those adolescents, who show high-risk behavior in these pregnancies. The NPs need to ensure the confidentiality of their patients and develop the trusting relationship with them. They need to give education to the parents efficiently and refer them to the websites or groups regarding teen pregnancy prevention. Contraception or the use of contraceptive methods is another way of preventing teen pregnancies. Research shows that most of the unplanned pregnancies among the teenagers are due the fact that they are either unaware of using contraceptive methods or they do not use contraception consistently. Free contraceptives available and provided for high and middle school students within schools around the world help in preventing the great amount of teen pregnancies. However, these schools preferred to give contraceptives to only those children who have their parents’ permission (Shoupe, 2007). A comprehensive education on safe sex has successful effects on the use of contraception. The Family Growth National Survey reveals that teenagers who receive safe sex education that includes contraception and prevention from sexually transmitted diseases, are less likely to have unplanned pregnancies. Contraception such as birth controls and condoms offered at affordable or discounted prices may help to reduce teen pregnancies. The effective and appropriate use of contraception will contract sexually transmitted diseases. It will not encourage the teenagers to have sex but will lower the risk of unplanned teen pregnancies. School-based health centers or SBHCs is a great community resource for adolescents to provide friendly primary care services to this population. More SBHCs need across the nation to open in order to release their restrictions of providing contraceptive services. Intervention based programs are changing the sexual education standards which means to change some of the laws at the federal, state, and local level. The new standards of National Sexuality Education released in 2001 focus on changing the federal, state, and local laws. Social programs started with the purpose of preventing teen pregnancies began to disappear slowly. US administration provides some limited financial investment only for evidence based programs. Adolescent Pregnancy Prevention Programs and other programs like Planned Parenthood help to prevent the teen pregnancies by providing low cost or free birth control and contraception to teenagers (Bennett, 2005). In this way, service providers implement these programs effectively and successfully. They are developing new strategies and polices that will prevent unplanned teen pregnancies. In conclusion, teen pregnancy is preventable that is a major social and health issue burdening many communities around the world. Early comprehensive and effective safe sex education including parental monitoring and contraceptive prevention is the important key that needs to start by the parents at home and reinforced continually at school and primary care office.

The Important Discovery of Kenyanthropus Platyops - The Flat Faced Man

The Important Discovery of Kenyanthropus Platyops - The Flat Faced Man of Kenya A recent finding on the western shore of Lake Turkana in northern Kenya, a semi-desert area, could hold bold new implication for the origin of man. The finding was the skull of a very early hominid which displays facial features of both modern man and early, more primitive ancestors. The findings have been dated to approximately 3.5 million years, a time period once thought to be dominated by human ancestors that did not posses any noticeable and unique characteristics held by modern man. The find was discovered by Meave Leakey of the National Museums of Kenya and her colleagues, Fred Spoor, Frank H. Brown, Patrik N. Gathogo, Christopher Kiarie, Louise N. Leakey and Ian McDougall. The find originated from an area in Northern Kenya which has been a hot bed for early hominid fossils, and has earned the nickname the â€Å"Leakey Stable†. The specific area in Northern Kenya is located in the Lomekwi and Topernawi river drainages in the Turkana district. The type locality is LO-6N at 03’ 54.03’ north latitude, 035’ 44.40’ east longitude. The bed where the skull was found contains sedimentary and volcanic rocks in addition to the skulls placement between the Lokochot Tuff, and Tulu Bor Tuff, layers of earth that have an approximate age, allowed the scientist to conclude that the skull was approximately 3.5 million years old. Although the skull was dated 3.5 million years old it held distinctly human facial features, earning it its name Kenyanthropus platyops – The Flat-Faced Man of Kenya. It has a flat face, protruding somewhat like an ape with small teeth. The skulls cranium falls within the range of A. afarensis and A. africa... ...g this modern people can see their past and present in the natural world and come to a better understanding of what it truly means to be human. Bibliography 1. Leakey, M. G., Spoor, F., Brown, F. H., Gathogo, P. N., Kiarie, C., Leakey, L. N. and McDougall, I. New hominin genus from eastern Africa shows diverse middle Pliocene lineages Nature 410, 433 - 440 (2001). 2. http://www.nature.com/nsu/010322/010322-8.html Notes: [1] Leakey, M. G., Spoor, F., Brown, F. H., Gathogo, P. N., Kiarie, C., Leakey, L. N. and McDougall, I. New hominin genus from eastern Africa shows diverse middle Pliocene lineages Nature 410, 433 - 440 (2001). Pg. 436 [2] Leakey, M. G., Spoor, F., Brown, F. H., Gathogo, P. N., Kiarie, C., Leakey, L. N. and McDougall, I. New hominin genus from eastern Africa shows diverse middle Pliocene lineages Nature 410, 433 - 440 (2001). Pg. 433

Discipline and Students with Disabilities Essay -- Special Education

Public Law 94-142: The Education for All Handicapped Children Act of 1975, now called Individuals with Disabilities Education Act (IDEA), requires states to provide free, appropriate public education (FAPE) for every child regardless of disability. This federal law was the first to clearly define the rights of disabled children to receive special education services if their disability affects their educational performance. A parent of a special education student also has basic rights under IDEA including the right to have their child evaluated by the school district and to be included when the school district meets about the child or makes decisions about his or her education. If a child is identified as in need of special education services, the school district must devise a written individual education program (IEP) for the child, which includes related services. An IEP is a statement of a student’s special education and related services including speech services, psycholog ical services, physical and occupational therapy, counseling and assistive technology and transportation. In addition, this legally binding, individualized plan outlines reasonable educational goals for the student and is reviewed and updated yearly. The Individualized Education Program is developed by a team that includes the parents of the student, a general education teacher, a special education teacher, a school representative (principal), a person knowledgeable about evaluation (school psychologist), and others at request of IEP participants. The primary job of the IEP team is to plan a program of special education and related services that is reasonably calculated to provide a meaningful education benefit. The IEP Process includes a review of assessme... ...behavior was not a manifestation of the student's disability and the student is suspended beyond 10 days, educational services, including access to the general curriculum, must continue. Special education services may not to be interrupted during the manifestation process or long-term suspension. Works Cited Fischer, L., Schimmel, D., & Stellman, L. (2007). Teachers and the law (7th ed.). Boston, MA: Pearson Education, Inc. National Alliance Of Mental Illness (2008, Fall). Understanding Your Legal Rights Under Special Education Laws. NAMI Beginnings, (12), 3-8. National Dissemination Center For Children With Disabilities (2010). Applying Discipline Rules to Students with Disabilities. Retrieved from http://nichcy.org/SchoolsAndAdministrators/Pages/discipline.aspx Wright, P. W.D., & Wright, P. D. (2010). Wrightslaw. Retrieved from http://wrightslaw.com